Not all businesses represent your most valued targeted prospects. Generation Sales Group will conduct a telephone survey to identify the companies that will have the greatest impact on your sales.
If your customers are other businesses, what is their perception of your company and its products or services? Nothing is more effective when promoting your message or brand than a one-on-one conversation. An email, fax, website, advertisement or even direct mail piece cannot gather critical information as well as a phone call. When your sales cycle is complex or you just want to keep your brand in front of a prospect, Generation Sales Group can make the calls to deliver the message. This is often one of the first steps in a new marketing campaign.
Studies have shown that the effective use of surveys can increase customer retention, validate a projected response to a new product or service (or change in offering) and measure overall customer satisfaction. Surveys can also be used to uncover sales opportunities from prospects or discover a customer that is ready to leave your company and allow you time to remedy the situation before it is too late. So your response data is more accurate than if you were to conduct the surveys in-house.
Generation Sales Group uses state of the art call-center software that can be configured to execute any type of survey, from simple to very complex, so your survey will be as effective as possible.