Cold Calling & Appointment Setting Tip #10 - Post Call Routine
“I follow this “post call” routine to increase effectiveness…for each person I actually talked to each day during a cold call I would always f/u with a simple “thank you” card hand written in the mail.
I simply write “thank you for taking time out of your day to talk with me and I look forward to growing our business relationship” That’s it. It worked well and set me apart from my competition, really, think about it.
What if their “current” vendor gets a boat load of business from them but never once sent a quick thank you note? And all they did was give you 5 minutes of their day and you send them a thank you card. It will begin to at least have them start thinking about their current sales person being complacent and comfortable getting all of the business, taking it for pure granted.
Sometimes the little things can set you apart from your competition. Sales is very HARD but not extremely difficult in terms of having to reinvent the wheel, people tend to do business with people they like.”
Contributed by Spencer Yu, Corporate Account Manager at MarkMonitor
For more information visit www.GenerationSalesGroup.com or Contact David Juris at djuris@GenerationSalesGroup.com or at (303) 793-1111.
Great idea! I agree that simple acts, such as sending a thank you card, can definitely set you apart from the competition. Thanks for sharing this idea and for noting that sales not only requires hard work and a focus on the big issues, but also honing in on the smaller, more simple details. It is sometimes these smaller gestures that can make all the difference.
I love your appointment setting tips. This has been most helpful. Keep up the great work!
Thanks